Art of putting the story together

Video editing is the process of manipulating and rearranging video shots to create a new work from recorded footage. This is a crucial step in making sure the video flows in a way which achieves this goal and the desired outcome (telling a story, providing information, supporting the viewpoint, sending the message, serving the agenda etc.) will guide the way in which editing is made.

The art of choosing the right shots and laying them in a certain order is much like writing a story, and we are the experienced storytellers.